Copywriting
IKE Smart City
IKE Smart City is a subsidiary of Orange Barrel Media. The interactive, digital kiosk launched in 2015, however, until now IKE hasn’t had any social media presence. Working with the marketing department, I’ve taken charge in running, writing, and scheduling content.
Miracle-Gro 30 for 30 Email Campaign
Together with Brand and Digital Leads, I created an email campaign based off of fun and quirky copy. The goal was to inspire customers to garden by sending little daily doses of garden greatness.
Bath & Body Works: Coco Shea
Helped create the verbal identity of Bath & Body Works’ latest line, featuring fresh ingredients. This line focused more on the benefits of the product, as opposed to the scent. All images are FPO and designs may have changed post-release.
Miracle-Gro Monthly Maintenance Articles
Each month, within the Miracle-Gro My Garden app, an article is loaded providing tips and tricks for garden maintenance that should be done during the current month. Topics like mulching, dead-heading, weed removal and more, all at your fingertips. Example: MULCH LIKE A PRO! Make your garden beautiful in no time. Now that the … Continue reading Miracle-Gro Monthly Maintenance Articles
Clouded Jade Walls
IN 2015, I WROTE A SHORT NOVELETTE CALLED “CLOUDED JADE WALLS”. SOON TO BE BACK ON MARKET! BELOW ARE ASSETS FROM THE LAUNCH. LARGE ASSETS: CJW Card FrontCJW CoverCJW Large Poster
King & Fifth Co. Digital Update
I worked with King & Fifth Co. to create a strong digital presence through copy.
